It is great to be involved as an affiliate for Clickbank in view of the wide array of products they have available. But it could be this exact factor that could put a limit on your earning potential.
For most, they will simply choose the best selling products to sell after deciding on a particular category in the Clickbank marketplace.
But in order for you to maximize your earnings, the approach should be selling the products with the most profit margin, not necessarily products that are easy to sell.
With additional effort (not really a lot), you can easily uncover the sort of products in the marketplace that can bring about instant improvement on your bottom line. And I will show you five simple ways to do so.
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Whether you are using your own site to send leads to the merchant, or are using the methods I mentioned in my “How to Make Money with Clickbank Without a Website” post, obviously, you would need promotion to drive your sales.
However, you should conduct a proper research on desirable products before you embark on any meaningful promotion.
Here is a simple 5 step process for choosing the best Clickbank product possible:
1. Gravity and Filters
Due to the Clickbank’s massive array of products, first-timers often get overwhelmed in the marketplace as they go about deciding on a product to sell.
Clickbank display its products list predominantly according to popularity. It is good to keep in mind that popularity alone may not be a sufficient indicator to predict your sales and conversions.
Thankfully, there are many ways to get Clickbank to show its products list, through various indicators.
One useful indicator I would suggest is gravity.
Basically, the products are ranked by individual affiliates who has successfully closed sales on these products over the last 12 weeks.
It doesn’t make sense to try your luck on products that feature lowly according to this gravity measurement. It simply suggests that affiliates across the board find it difficult to sell the product.
One other approach is to making use of the “filters” feature available on the Clickbank website. This makes it possible for you to zoom into your preferred products through a combination of selection criteria.
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You can use Gravity and Filters creatively to achieve your sales target, and here is one way:
- Narrow down on your products by specifying an acceptable gravity score range (minimum and maximum).
- Check out the individual dollar value for every sale closed, this will help you to determine how much you can make.
- Study the average rebill total is to get an indication on recurring payments (I will explain further on this in the later section).
2. Look for Longetivity (customer lifetime value)
Obviously, those high ticket items would be attractive as you can extract huge commissions from these sales. Unless you are able to repeat these deals regularly with individual customers, they very likely turn out to be one-time deals.
Change track and pick up products that customers will find useful over a longer time horizon. This is where the recurring sales come into picture.
How it works is that your account would be topped up with recurring commissions every month. And this can go on perpetually until that particular customer stop making payment.
This is what people refer to as passive income.
All you need to do is to make that one sale, then in the months and possibly years ahead, you’ll continue to enjoy the commissions from that particular sale, with you doing practically nothing!
3. Checking out the Backend
We all hear that a good back end is so conducive to close sales, but not many have a real good handle on it and profit from it.
After you have short listed a particular product to promote, check out the sales funnel of the window concerned.
You’ll want to focus on your chosen product and capitalize on the money making this opportunity brings, and a sales funnel could indicate what is your chance like for this purpose.
Look out for pricing and upsell opportunities. Study the sales pages and scrutinize the value of periodic offers.
You can find such information from the vendor directly or through the provided affiliates page. Any provider worth his salt would usually lay open such information so it is not too difficult to gather facts.
This leads us nicely to my next tip.
4. The Affiliates Tools Page
All serious vendors would have affiliates tools pages as a form of sales support. Mind you, selling is always competitive with all the hard work expected to define your potential customers and set up your promotions.
In light of these efforts, it makes sense to find vendors who are willing to lend support to your endeavor.
There are some useful stuff that you can immediately make use of, like seaward target lists, professional looking banner ads, free reports for your customers, email swipe and so on.
It is easier to become more organized and efficient this way. It eases on your pre-selling efforts so you have more time to work on sending your customers to the landing page.
5. Contact the Vendor Directly
I would never advocate you to produce product reviews on things you have never used, or even seen. There could be credibility at stake if your readers go on to make that purchase but soon find out the product features or capabilities does not square with your review.
This is the reason why you should get into direct contact with the vendor and ask for a test product.
You can always buy it from the market, but that is going to cost you money. Anyway, try to use the product yourself as you gauge how good the customer support is.
Your product tests will very likely firm up your mind if this is the product to promote.
I cannot say this often enough, but by promoting a shabby product, you risk your own reputation and your reader base will progressively lose faith in you.
ClickBank has lots of great quality products that you can promote as an affiliate and make money. That said, choosing the right kind of products to promote is the most important part of it all.
Hopefully this short guide on how to choose the best ClickBank products to promote will help you succeed.