12 Best Places to Sell Your Rolex Watch for Cash!

This is why even the second-hand market for Rolex watches is so huge. It is so big and profitable in fact that even the Swiss brand itself has launched a Rolex Certified Pre-owned resale program.

If you have a Rolex that you no longer want, then it’s good to know that there’s definitely a market out there for it. So, you may as well sell it. In fact, on average, Rolex watches tend to hold their value well over time and can even appreciate in value.

You just need to know where to start.

In this post, I’ll cover the top places where you can sell a Rolex.

Where to Sell Your Rolex Online

The internet gives you so many options for selling your Rolex.

And, you can reach lots of buyers!

Here are some places to sell a Rolex online.

1. Bob’s Watches

Buy and sell pre-owned luxury watches at Bob’s Watches.

The company describes itself as, “The largest & most trusted name to buy or sell 100% certified pre-owned and used Rolex watches like the Submariner, Datejust, GMT, & Daytona.”

This company has been around since 1999 – so, you know, it is pretty well-established!

Selling to Bob’s Watches is easy:

• Select your watch and answer a few questions on the site. You’ll then get an offer for your Rolex.
• If you like the offer, then you can ship your watch to the company. Bob’s Watches will send you a free, fully insured FedEx label.
• You’ll then get paid. Get payment by cash, write, or check instantly.

2. Govberg Jewelers

Govberg Jewelers is an authorized dealer of luxury watches in the United States. The company is an authorized retailer for more than 20 brands, like Rolex, Bulgari, and Breitling.

Here’s how you can sell your watch to Govberg Jewelers:

• Find your watch and complete the form on the site, and you can get a fast and free quote.
• If you choose to accept the quote, you’ll need to ship your watch to Govberg Jewelers.
• When you accept the quote, you can instantly print out a pre-paid, fully insured FedEx label, which you can use to ship your Rolex to the company.
• After Govberg Jewelers receives your watch, its watchmakers will evaluate its condition and authenticity.
• Once the company’s finalized quote is accepted, it will process your payment immediately.

3. WatchBox

WatchBox buys luxury watches, including Rolexes.

Here’s how selling to WatchBox works:

• Fill out an online form with your watch information, and WatchBox will share a quote within 24 hours.
• If you like the quote, you can send your watch to the company. You’ll receive a pre-paid shipping label, including insurance, or the company can arrange a face-to-face collection.
• Once the company receives your watch, its qualified watch experts will inspect its condition and authenticity.
• Once the inspection is finalized, you’ll get paid by check or wire payment.

4. Sotheby’s

Sotheby’s is a great choice for anyone looking to sell a Rolex, and other valuable items like antiques, gold, and art.

You can sell your Rolex watch with Sotheby’s Rolex consignment.

Sotheby’s offers Rolex watch auction appraisal and consignment.

According to the auction house, some of the most popular consigned Rolex models, including the Daytona, Sea-Dweller, Submariner, or James Bond, might fetch more than you think.

Sotheby’s has live auctions in London, New York, Geneva and Hong Kong, and online auctions and private sales.

Submit images of your Rolex along with any information to Sotheby’s through its online estimate form, and you’ll receive a complimentary auction estimate.

5. Worthy

Worth us a luxury watch re-seller. You can sell your Rolex through the Worthy auction platform.

The Rolex watch models that Worthy sells include:

• Air King
• Cellini
• Datejust
• Daydate
• Daytona Cosmograph
• Explorer
• GMT Master & GMT Master II
• Milgauss
• Presidential
• Sea Dweller
• Submariner
• Yachtmaster

It’s simple to sell a Rolex watch with Worthy:

• On Worthy’s online jewelry and watch submission form, describe your Rolex. Make sure you mention any paperwork that you may have.
• You can then ship your Rolex to Worthy for authentication and evaluation. You can do this using the pre-paid shipping label that the company sends you.
• Then, experts at CentralWatch, which are the industry standard experts that Worthy works with, will examine your Rolex and create a detailed report on it.
• Then, Worthy takes photos of your watch to display at auction.
• At this stage in the selling process, Worthy gives you the opportunity to set a minimum reserve price. If bids don’t meet the reserve price, then you’re under no obligation to sell your watch.
• Buyers are invited to view and place bids on your watch. If the highest bid meets or exceeds the reserve price, then the sale is confirmed, and you get paid.

6. Watchfinder & Co

Another place to sell your Rolex is at Watchfinder & Co.

Here’s how it works:

• Complete the form on the site. You just need to fill in your details and find the watch that you want to sell. You can search for your watch by the model number, or select your watch by series from the options on the site.
• Watchfinder & Co will send you an estimate for your watch. If you are happy with the offer, then you can post your watch to the company.
• When the company gets your watch, it will inspect it.
• Then it will make you a final offer. If you are happy with the offer, then you’ll get paid via bank transfer in five working days.

7. Chrono24

Chrono24 describes itself as, “The world’s leading watch market.”

The site has been around since 2003, so it’s pretty well-established.

It’s a marketplace for luxury watches. This includes Rolexes.

Here’s how selling your Rolex with Chrono24 works:

• Create a free listing. Just select the watch you want to sell, and the site’s Listing Assistant will automatically fill in the most important features. Add some photos and a description of your watch. Then, your listing is ready.
• Potential buyers can find your listing. According to Chrono24, 9 million watch lovers search for their dream watch every month on Chrono24.
• If you make a sale, you get paid. Within seven days of the buyer confirming receipt of the watch, Chrono24 will pay you the full amount minus the commission fee. The commission fee is 6.5%.

8. eBay

eBay gets a lot of visitors, making it a great place to sell anything really.

And like almost any other category of product, you can buy and sell anything related to timekeeping on eBay. From smartwatches like Apple watch to luxury watches like Rolex, watch bands, batteries and other accessories.

Create a listing on eBay for your Rolex, and then wait for it to sell.

What’s good about eBay is that you get to set your own prices. This can give you a little more control over how much you earn.

You can list 250 items a month for free on eBay.

Now, eBay does charge a selling fee of 13.25% for most categories, which means you need to factor in this commission fee when pricing your Rolex for sale there.

9. Crown & Caliber

Sell your used Rolex at Crown & Caliber.

Here’s how:

• Just fill out the site’s free quote form with details of the Rolex that you want to sell, and it will give you an offer in just a few days.
• If you choose to accept the offer, you can ship your watch to the company. Crown & Caliber will email you pre-insured FedEx labels.
• When your watch arrives, the company’s watchmaker will authenticate and inspect it.
• After the company’s team has processed your watch, it will confirm payment and send it through check or store credit.

Unfortunately, Crown & Caliber isn’t the best option for selling a watch if you’re looking for actual cash.

This is because the company has made changes to its buying process. It says now that most brands/models will receive an offer for store credit to use towards another purchase on Crown & Caliber.

Store credit is good if you’re in the market for another watch and want to buy it from Crown & Caliber. If you’re looking to sell your Rolex for cash though, there are better options than Crown & Caliber.

Where to Sell a Rolex Near You

Online, you have a lot of options for selling. But, there are a few places where you can sell your Rolex locally too.

10. WatchGuys

WatchGuys is an option to consider. It offers guaranteed same-day payment. You can visit WatchGuys locally or sell your watch online.

WatchGuys is a licensed dealer with more than 40 years in the industry.

WatchGuys has a storefront location where walk-ins are welcome, where they also offer watch repair services like watch battery replacement and even broken Rolex repair services.

It’s open Monday through Saturday.

It’s closed on Sunday, but customers can submit their items on the site or call during business hours at (213) 302-4400.

You can also sell your Rolex online at WatchGuys.

Here’s how:

• Complete the form on the site and include photos of your Rolex to get a quote. The company says that you can expect a callback within half an hour.
• If you accept the offer, then you’ll need to mail your Rolex to WatchGuys. The company will email you a free, insured FedEx shipping label. You can drop your watch off at the nearest FedEx office.
• The company’s Rolex experts will inspect your watch to make sure that the condition it’s in matches your description.
• If you accept the offer, you’ll be paid immediately. Payments include same-day bank wire or a company check.

WatchGuys buys lots of different Rolex watch models, including:

• Air-King
• Cellini
• Date
• Datejust
• Datejust II
• Daydate
• Daytona
• Explorer
• Explorer II
• GMT-Master
• GMT-Master II
• Masterpiece
• Milgauss
• Oyster Perpetual
• President
• Sea-Dweller
• Sky-Dweller
• Submariner
• Yachtmaster
• Yachtmaster II
• Vintage Rolex

What’s good about WatchGuys is that it buys Rolexes whether they’re in working condition or not.

11. Local jewelry stores

Some local jewelry stores buy watches.

Do a quick internet search for, “Jewelry stores near me.” Then, get in touch with a few stores to ask if they buy Rolex watches.

The good thing about local Jewelry stores is that some of them also buy broken Rolex watches. So if you are trying to sell a broken Rolex, that would be a good option.

12. Pawnshops

Pawnshops are another option to consider if you want to know where to sell your Rolex. However, Pawnshops don’t typically pay that well.

This is because they want to make a profit. This means that they’ll usually offer you less money than what your watch is worth.

If you want cash on the spot though, then you might want to consider selling your watch at a local pawnshop.

Time to Cash in Your Rolex!

As you can see, there are many great options for selling a used Rolex.

Whether you choose to sell it online or locally to a store or individual who buys Rolex watches near you, you can probably sell it for more than what you originally bought it or at least the same price.

And that’s one of the best things about owning a Rolex watch. When the time comes, once you decide where to sell your Rolex watch, you will have tons of buyers ready to pay!