Zazzle is a POD company, which is otherwise known as a “Print On Demand” company.
While the end results is somewhat similar to what happens when you sell on Etsy, the way it works is totally different.
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Those looking to make money with Zazzle will find that they can do this in 2 ways. The first is to earn money from Royalties, while the other option to make money is through Referrals.
The Difference Between Royalties & Referrals
It is important to note the differences between Royalties and Referrals.
- Royalties will be money that you receive when someone purchased a product from you. This is basically your cut of the product purchase price, while the company takes their cut.
- Referrals with Zazzle are basically when you get someone to purchase a product, and you receive a commission for referring the person to the particular product.
1. Earning Royalties on Zazzle (Becoming a Seller)
We are going to start with the Royalties option with products that you can customize on your own.
There are an array of products that you can design images for such as posters, hats, business cards, bags, mugs, shirts, and even skateboards.
The best news about using Zazzle is that you do not have to put any money upfront. All you are going to need is your creativity and your art to start making these products to sell online.
How it Works
Let’s say that you run your own website that is dedicated to goldfish. As a way to bring in money you decide to start selling shirts that have funny sayings related to fish on these. In order to do this, you would:
- Use Photoshop or the graphic editor that you are most comfortable with.
- Design the image or the art that you want to go onto the product.
- Go to Zazzle, and upload the design, while choosing the product that you want this design to be on.
Once the product is ready, Zazzle will maintain the inventory of the product, and then create and ship the product when it is needed. You simply sit back and let the royalties come to you!
In order to sell the designs that you create, you do need a store. Zazzle has an easy method to start up a store that is free. Basically, all you need to provide is the design. Thus, you will find it helpful to know how to utilize a graphic editing software, such as Photoshop.
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If you don’t, there are several guides out there that can help you learn how to operate in these programs.
Creating Your Designs
The key with creating your designs is to be as original as possible.
You do not want to do something similar to what is already on Zazzle, as this is not going to help you to sell these products.
Take the time to create something that is going to get your products noticed by consumers.
Setting Up Your Store
The designs are created and you are ready to set up your shop.
You will upload the design onto Zazzle and choose the products in which this design can be purchased on.
For example, you can choose coffee mugs, posters, bags, stamps, and so forth. All you have to do is to come up with the design and Zazzle will do the rest.
Once the product has been selected and the design has been uploaded, Zazzle will have the product available for purchase.
You can choose what type of markup you want on the product, which is going to affect your royalties. For example, if you were to choose a 10% markup on a shirt that is priced at $19, then you get to keep $1.90 off of every shirt sold, while Zazzle takes the rest.
How You Make Money
Since you do get to choose the markup on your products, you have control of just how much you could potentially earn. However, Zazzle does set minimums and maximum levels of what the markup can be.
For the most part, to remain competitive, I like to keep my markup at 10%.
With the above example of a $19 shirt, if you were to have a 20% markup, you could earn $3.80 of each sale, while Zazzle profits the remaining amount.
The key to success with Zazzle as a seller is to ensure that you have a healthy portfolio of designs. The more designs that you have out there, the more likely someone is to find something that they are interested in having as their own. Be sure though, that you not only have a huge quantity of designs, but that these designs are of high quality.
2. Making Money with Referrals
Zazzle also runs a referral program and encourage people to utilize this. This is a great way to earn a bit more extra money as you can become an affiliate and guide others to use their services.
Through Zazzle, you can become a sales associate in which you earn commissions off of those who you send to buy products.
The company offers a tool that you can place onto your website, blog, or even in articles that you write, that will direct people to products in which they can purchase.
The commission fee is 15% of every sale, with bonuses that can be as much as 17%.
There are many people who may not have a website, yet they set up a Squidoo lens in order to direct traffic to products, this is a great idea for designers looking to get their designs out there.
The Bottom Line
Since Zazzle is free, you are making an investment in your designs. This is a great option for those who do design, and really want to earn some money on the side for what they do.
There is nothing that you have to do on your own, as Zazzle gives you your store to utilize.
For those who are great with designing or simply want to get started in designing, Zazzle is a great way to get started for free, a great alternative to Cafepress.