There is am empty lot right next to the Sears store 1 minute from where I live.
Every year, a month or so before Christmas, there is a guy who rents out this lot and sets up shop selling Christmas trees.
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I have been living in this house for 7-8 years now, and he has been doing this every single year.
Do you think if he wasn’t making money he would be doing it?
Christmas season is the time when people do their shopping for presents, clothes, food, house decorations and of course, the iconic Christmas tree.
When you have the mind of an entrepreneur, you would know how to take advantage of one of the busiest seasons of the year.
People are still willing to spend during Christmas even when the economy looks bad. You would be surprised when you see families forking out money to buy 200$ worth Christmas trees every year.
According to the National Christmas Tree Association, there are close to 15,000 farms growing Christmas Trees in the U.S., and over 100,000 people have full or part-time jobs thanks to this industry.
Usually, Christmas trees are sold from November onward.
Around 24% of customers get their trees from farms that sell Christmas trees while 68% buy their trees from retail outlets. The remaining percentage of consumers go digital and buy their Christmas trees online instead.
If you are interested, here is a quick over all guide on how to get a Christmas tree selling business going.
Find a Supplier (Tree Farms)
To start a Christmas tree business, you need a supplier.
And the best place to find them is any nearby tree farm where you can buy trees in bulk.
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Remember to ask about the bulk pricing of the trees according to their sizes. Then make a comparison of the trees sold in other farms. Find one that gives you trees for the lowest price and get a relationship going.
Of course, if you own a piece of land, you could use that to grow your own trees. But that call for a lot more investment, both financially and time-wise.
Get the Word Out
You can advertise by printing out flyers and putting them up in public places or distribute to the residential areas.
All the usual “Sales” and “Marketing” techniques can be used here – Buy 2, get 1 free, Spend $x, get x% off, etc.
Christmas Trees for Sale
You have to find out the high traffic areas in order for your trees to sell well.
Take one step further by placing an advertisement in the local newspaper or magazine. It will help to bring in traffic for your business.
But if you only sell a few trees, consider creating wreaths and various pine decorations during this time of the year.
The materials needed to make wreaths are easily available. You only need a few branches of pines, wire hangers and colorful ribbons.
Certain folks don’t have space in their home for Christmas trees so they instead buy wreaths to hang on their door.
Office workers who love decorating their cubicles will also buy Christmas wreaths to cheer up their working spaces.
Tips to Increase Sales
When Christmas Day is near – say like a few days away – lower the prices of your trees.
If you have leftover trees that did not sell, you can donate them to poor and needy families on Christmas Eve. Not only will you make these families happy during the Christmas season, it will also save you from paying the fees for the disposal of the trees.
Another way to increase your revenue is to offer delivery services for the trees. The trees are pretty huge and it is not easy to bring them home. Buyers will then be looking out for delivery services and you could have trucks to transport the trees back to their homes just in time for Christmas.